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Privacy Policy

Last updated: January 2026

1. Introduction

Altor Wealth Management LLP ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our Standard Life x Altor website, application, and services.

Altor Wealth Management LLP is the data controller for your personal information. We are authorised and regulated by the Financial Conduct Authority (FCA No. 769033) and registered with the Information Commissioner's Office (ICO).

2. Information We Collect

2.1 Information You Provide

When you use our services, we collect information that you provide directly:

  • Identity information: Name, date of birth, National Insurance number, copies of ID documents
  • Contact information: Email address, phone number, postal address
  • Financial information: Bank account details, income, savings, existing investments, employment status, pension details
  • Investment profile: Investment objectives, risk tolerance, time horizon, investment knowledge and experience
  • Employment information: Phoenix Life employee details, workplace benefits information

2.2 Information We Collect Automatically

When you visit our website or use our app, we automatically collect:

  • Device information: IP address, browser type, operating system, device identifiers
  • Usage information: Pages visited, time spent, clicks, navigation paths
  • Location information: General location based on IP address

2.3 Information from Third Parties

We may receive information about you from:

  • Identity verification providers: To verify your identity and prevent fraud
  • Phoenix Life: Employment verification and benefits eligibility information
  • Our platform partners: Transaction and account information

3. How We Use Your Information

We use your information to:

3.1 Provide Our Services

  • Process your application and set up your account
  • Provide personalised financial advice
  • Manage your investments and financial planning
  • Process transactions and generate statements
  • Communicate with you about your account

3.2 Comply with Legal Obligations

  • Verify your identity (KYC/AML requirements)
  • Report to HMRC for tax purposes
  • Comply with FCA regulations
  • Prevent fraud and financial crime

3.3 Improve Our Services

  • Analyse how you use our services
  • Develop new features and products
  • Conduct research and analysis

3.4 Marketing (with your consent)

  • Send you newsletters and educational content
  • Inform you about new products and services
  • Personalise your experience

4. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Contract: Processing necessary to perform our contract with you (providing financial advice and investment services)
  • Legal obligation: Processing required by law (e.g., AML checks, tax reporting)
  • Legitimate interests: Processing necessary for our legitimate business interests (e.g., fraud prevention, improving services)
  • Consent: Processing based on your consent (e.g., marketing communications)

5. Data Sharing

We may share your data with:

  • Investment platform providers: To hold and manage your investments
  • Identity verification services: To verify your identity
  • Payment providers: To process bank transfers
  • Regulatory bodies: FCA, HMRC, as required by law
  • Professional advisers: Lawyers, accountants, auditors
  • Technology providers: Hosting, email services, analytics

We never sell your personal data to third parties.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • Encryption of data in transit and at rest
  • Secure, access-controlled servers
  • Regular security testing and audits
  • Staff training on data protection
  • Incident response procedures

7. Data Retention

We retain your personal data for:

  • Active accounts: As long as your account is open
  • After account closure: 7 years (to comply with regulatory requirements and defend against potential claims)
  • Marketing data: Until you withdraw consent or 3 years of inactivity

8. Your Rights

Under UK GDPR, you have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your data (subject to legal retention requirements)
  • Restriction: Request we limit processing of your data
  • Portability: Receive your data in a portable format
  • Object: Object to processing based on legitimate interests
  • Withdraw consent: Withdraw consent for marketing at any time

To exercise these rights, contact us at info@altorwealth.co.uk

9. Cookies

We use cookies and similar technologies to improve your experience, analyse usage, and for security purposes. You can manage cookie preferences through your browser settings. Essential cookies are required for our services to function. See our Cookie Policy for more details.

10. International Transfers

Your data is primarily stored in the UK and EU. Where we transfer data outside these regions, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses).

11. Children

Our services are not intended for anyone under 18 years old. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through a notice on our website.

13. Contact Us

For questions about this Privacy Policy or our data practices:

  • Email: info@altorwealth.co.uk
  • Post: Data Protection Officer, Altor Wealth Management LLP, Landmark House, Station Road, Hook, RG27 9HA

14. Complaints

If you are unhappy with how we handle your data, you can lodge a complaint with the Information Commissioner's Office (ICO):